Operators using the PlaySports product will gain access to on-call advice for the day-to-day running of their operations, as well as original promotional bets, parlay and combination wagering, and IGT-designed retention and acquisition strategies. The product also offers continual monitoring and optimization for customers. The supplier intends to offer a complete solution for operators seeking a single sports betting service provider, combining round-the-clock oddsmaking with localized pricing for pre-game and in-play wagering. ![]() ![]() Gaming solutions giant International Game Technology (IGT) has expanded its PlaySports product for the US sports betting market, setting up full-service trading team based in Las Vegas.
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